“Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie, conversely it cannot be used to tell the truth: it cannot in fact be used 'to tell' at all."
Trattato di semiotica generale (1975); English Edition: A Theory of Semiotics (1976)
This Umberto Eco quote was quite useful in the process of the seminar presentation, even though it was not used in presentation itself. It provided a useful counterpoint to the arguments for semiotics we presented at the seminar and initiated further opinions about the value of symbolism and representation in architecture. Generally, much of the discussion at the seminar consisted of the success of GoMA in relating to the public through familiar imagery that was exaggerated, hence a symbol. The Eco quote above provides reasoning that semiotics is not a useful concept for creating relevant buildings, it can distort the expression of the building and is ultimately not genuine or relevant. This is one of the key points for me to take out of this ideal, and also this subject in general; to focus on the mere representation of a culture is a flawed idea. In saying this though, there are lots of examples of symbols and decoration in architecture in history throughout architecture, but it is important to remember that they are borne out of the needs of the community and its history. One thing that we said was a good part of the GoMA was that the typical qualities of Queensland residences were employed, its just that these qualities are predominately functional and had no real application here.